keep

Partnership proposal. Enter the password to continue.

1 / 19

Never lose what matters most.

Tap a card to flip it · Matte Black and Frosted Ice

Keep is an Apple Find My tracker card from Dubai. 149 AED, delivered next day. I want to build it with a marketing partner, 50/50. This page explains the product, the numbers, and the deal.

1.8 mm thin400 m Bluetooth rangeIP67 water resistantFind My native, no app149 AED
Kirolos Edward, Founderkeepcard.ae
02 / 19

It started on a flight to Moscow.

On a flight from Dubai to Moscow someone took my wallet out of my backpack. It had more than 3,000 dollars in cash. I only found out three days later, when I went through the bag in my hotel room. By then there was nothing to trace and nobody to ask.

After that trip I kept hearing the same kind of story from friends and other expats. A passport left in a hotel safe. A bag taken on a train. A wallet gone at a café. Each time, the money was the smaller problem.

If you live in the UAE and lose your passport abroad, you lose your residence visa with it. You can't fly back to Dubai. You fly to your home country, apply for a new passport, wait, then start the paperwork to get back into the UAE. That takes weeks and costs thousands of dirhams in flights, fees and missed work.

With a Keep card in that wallet, my phone would have warned me the moment the wallet moved more than about 1.5 metres from me, while I was still in my seat. I could have rung it and found it before the plane landed. And because it looks like an ordinary credit card, a thief has no reason to pull it out and throw it away.

That is why I started Keep.

Kirolos Edward on a bridge over the Seine in Paris, the Eiffel Tower behind him
Kirolos Edward, founder of Keep.
03 / 19

What a lost passport abroad really costs a UAE expat

3,000 to 8,000AED out of pocket, typical range (emergency travel document, flight home, new passport, visa re-stamp, Emirates ID and bank card replacements)
1 to 3 wksaway from work and family while the paperwork moves
2 countriesof paperwork: your home country first, then the UAE visa office
149AED for a Keep card

Why it is worse for UAE residents

  • The residence visa is stamped in the passport. Lose one, lose both.
  • Most embassies issue an emergency document for a direct trip home only. It will not get you back to Dubai.
  • Close to 90% of UAE residents are expats, and they fly a lot.

Who this is for

  • UAE residents who travel several times a year
  • Visitors who buy at the airport or before a trip
  • Anyone who has left a wallet in a taxi or a café
  • Gift buyers (Eid, graduation, "safe travels")

What it would cost you

Flight home, emergency document, new passport, visa re-stamp, Emirates ID, bank cards, plus the days you cannot work0 AEDagainst 149 AED for a Keep card. Rough estimate, varies by nationality.

Cost range is an estimate from embassy fees, last-minute one-way fares from Europe, and UAE replacement fees. It varies by nationality.

04 / 19

Made for whatever you carry. Wallet, passport, bag, keys.

Apple Find My, native

No app, no account, no subscription. The card shows up in the Find My app already on your iPhone. Nearby, ring it. Far away, other Apple devices report where it is.

Ring it

Tap Play Sound and the card chimes from inside the wallet or the bag.

Left behind alerts

If the wallet moves more than about 1.5 metres from your phone, your iPhone warns you. Then you ring it and follow the sound.

Looks like a credit card

1.8 mm, fits a wallet slot, a passport cover or a bag pocket. A thief sees one more card, not a tracker, so it stays in the wallet.

Rechargeable, wireless

Charges on any Qi wireless pad. No battery to replace.

Private and locked

Apple encrypts the location. The card stores nothing. Lost Mode locks it to your Apple ID and shows your contact message to whoever finds it.

Keep card sliding into a leather walletKeep card next to an iPhone showing the Find My appKeep card, back, with www.keepcard.ae

Keep is an Apple Find My certified accessory. An Android version on Google Find Hub is planned for year 2.

05 / 19

The box and the two finishes.

Drag the box to turn it. Tap the card to flip it. Switch finish for both. The pull tab and the card in the window change with the finish.

keepFind My tracker card
keep
Works with
Apple Find My
KEEP CARD · MATTE BLACK
Apple Find My certified tracker card
1.8 mm · IP67 · Qi rechargeable

In the box: Keep card, quick start card (AR/EN), sticker

Designed in Dubai
www.keepcard.ae
Support on WhatsApp, 2 hour reply
keepcard.ae
MADE FOR TRAVEL

Matte Black for most buyers. Frosted Ice as the second colour at launch, same price.

The boxRigid white drawer box, 95 × 135 × 22 mm, with a fabric pull tab. The card shows through a front window, so the finish sells itself on the shelf.
InsideKeep card, quick start card in Arabic and English, one sticker. No cable, it charges on any Qi pad.
Gift readyNo price on the box. A sleeve with "Safe travels" in Arabic and English for the gifting channel.
CostThe box is included in the 30 AED factory price per card. No separate packaging line in the budget.

Packaging shown is the proposed design for the first run. Final print proofs come from the supplier after the partnership is signed.

06 / 19

What the customer sees in Find My.

9:41
Find My now
WalletWith You · Dubai Marina · Now
×
Notify When Left BehindOn
Lost ModeLock and show your contact number
People
Devices
Items
Me
Tap a button on the phone to try it.
YouKeep

Any iPhone that passes the card reports its location to you. Apple encrypts it and the passer-by sees nothing.

07 / 19

A country of expats who fly often, spend freely, and carry iPhones.

3 tripsabroad per UAE resident per year on average, among the highest in the world
#2outbound travel market in the Middle East by trips, after Saudi Arabia
~11MUAE residents, most of them expats who fly home and on holiday every year
0UAE brands selling a tracker card today

People buy before a trip

Eid, summer, National Day, the Europe season. We run campaigns on that calendar.

Price point

149 AED is less than lunch for two at the airport.

Gifts

People here give gifts before trips. A boxed Keep fits that.

How big the market is.

11.3M UAE residents, 3 trips abroad a year each2.1M iPhone owners1.6M fly at least once a yearKeep target: 10,000 cards a year, 0.6%

What a small share is worth

Share of iPhone travellersCardsRevenueNet profit after tax
0.6% (the target, 10,000 cards a year)10,0001.5M635,000
1%16,0002.4M985,000
2%32,0004.8M2.0M
5%80,00011.9M5.0M

Beyond residents

  • Airport and hotel retail for visitors leaving the UAE, not in the figures above.
  • Corporate gifting: airlines, banks, visa firms, relocation companies. One contract is hundreds of cards.
  • Saudi Arabia has three times the UAE's population and the same gap in the market. Year 2.

Residents 11.3M (UAE 2025 estimates). iPhone share about 19% of mobile use in the UAE (StatCounter, October 2026), applied to residents. Travel frequency: Airbus, about 3 trips per resident per year. Revenue at 149 AED. Net profit uses the base case: 98 AED contribution per card, 35 AED to acquire each paid customer through creators and UGC, 30% of sales from organic and word of mouth, 13,200 AED fixed costs a year, then 9% corporate tax on profit above 375,000 AED.

08 / 19

The imports cost double and ship from abroad.

ProductPrice in UAEWhere it ships fromDeliveryBatteryLocal support
Keep149 AEDDubai warehouseNext day, same day in DubaiRechargeable, wirelessArabic and English, WhatsApp
Rolling Square AirCard335 AEDCross-border marketplace7 to 14 daysRechargeableNone
Chipolo CARD Spot295 AEDCross-border marketplace7 to 14 daysFixed, 2 years, then replaceNone
Spotminders250 to 300 AEDUS store or marketplace import7 to 14 daysRechargeableNone
Nomad Tracking CardNot soldUS onlyNot availableRechargeableNone
Unbranded cards on Amazon.ae60 to 100 AEDUnknown sellersVariesVaries, mostly uncertifiedNone

Price in the UAE, delivered

The cheap cards

Amazon.ae lists unbranded Find My cards at 60 to 100 AED. Nobody knows who makes them, the listings have no brand, no warranty and no real reviews, and no one markets them. Buyers scroll past.

Keep Card

A UAE brand with a name, a box, a website, Arabic and English support and stock in Dubai. The same Apple network as the imports, at a price between the cheap cards and the imports, from a brand people can trust.

Marketplace prices as listed on desertcart.ae and Amazon.ae, November 2026. Spotminders sells from its US store at about USD 60; the AED range is what UAE buyers pay through importers. Nomad sells from its US store only.

09 / 19

Half the price of the imports. Delivered next day. From a Dubai brand.

The pitch to the customer, in one line.

Price

149 AED against 295 to 335 AED, and we still keep a 69% margin per card (section 13).

Local

Stock in Dubai, same-day delivery, cash on delivery. None of the imports offer this.

Arabic, from the founder

I speak Arabic. The site, the ads, the WhatsApp support and the retail conversations run in Arabic and English, by someone from the region. An import brand cannot do that from abroad.

UAE first, then the Gulf

The UAE is the test market. Once it works here, the same brand, stock and Arabic marketing move to Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, where the same gap exists.

Message

We sell Keep as the card you buy before you fly. No brand in the UAE uses that message yet.

Backed locally

Apple MFi certified, a one-year warranty, and a WhatsApp reply from Dubai within two hours. The cheap cards offer none of this.

10 / 19

Tracker cards already sell. Nobody sells them properly in the UAE.

What already works

  • Apple's Find My network does the tracking. We build no app, no servers, no maps.
  • Chipolo, Nomad, Rolling Square and dozens of white-label brands sell these cards by the hundred thousand.
  • Certified factories make them for about 30 AED a card, box included. We start with a run of 1,000.

What is missing in the UAE

  • A brand that talks about travel and passports.
  • A local price. Imports carry freight, duty and marketplace margin.
  • Stock in the country, retail, and a gifting channel.

The product is solved. The work left is marketing and execution, which is what the two of us do.

11 / 19

Brand, store, payments, and a few customers we had to refund.

Branding

Name, logo, 3D card design, product renders, packaging direction.

keepcard.ae

Shopify store with the interactive card, built for phones first. Live now.

Payments

Ziina connected. Cards, Apple Pay and local wallets. We have tested real orders through it.

Operations

Supplier shortlisted, Quiqup chosen for fulfilment, MFi application ready.

The part I did not expect

A few days after the store went live, people found Keep through ChatGPT, placed orders and paid. We had no cards yet, so I refunded them.

People were ready to pay before we had anything to ship.

12 / 19

A factory, a freight forwarder and a Dubai warehouse handle the physical side. We handle marketing and customers.

1 · MakeCertified ODM factoryBranded Keep cards, 1,000 per run to start, about 30 AED each boxed. 35 to 45 days lead time.
2 · CertifyApple MFi + TDRAOur own MFi licence (USD 1,500 a year) and Find My certification, plus TDRA type approval. Owned by Keep.
3 · ShipAir freight to Dubai1,000 AED per run of 1,000 cards, about 1 AED a card.
4 · Store and fulfilQuiqup, DubaiReceiving free. Pick, pack, and next-day delivery 20 AED per order, same day 28. Storage 400 AED per cubic metre per month (1,000 boxed cards fit in a tenth of a cubic metre).
5 · SellShopify + ZiinaOrders go to Quiqup automatically. Ziina charges 2.6% + 1 AED per transaction, no monthly fee.

Fixed monthly costs

  • Shopify plan: about 110 AED
  • Quiqup minimum billing: 1,000 AED (absorbed once we pass 50 orders a month)
  • No salaries. Both partners are paid from profit.

Who does what

  • Kirolos: sourcing, quality control, certification, website, fulfilment, customer care.
  • Delivery: 20 AED on single card orders, free from two cards. Pushes the 2-pack.
  • Marketing partner: paid media, content, creators, brand campaigns.
  • Returns handled by Quiqup at 20 AED per order, budgeted at 2% of sales.
13 / 19

What one card earns.

Selling price 149 AED including VAT. Factory cost 30 AED per card, retail box included. Delivery is 20 AED on a single card order and free for two cards or more.

AED contribution per card, after every variable cost
contribution margin on net revenue
Card, boxed and landedZiina feeFulfilmentReturns and VATContribution

Price includes 5% VAT. Payment fee: Ziina 2.6% + 1 AED plus VAT on the fee. Fulfilment: Quiqup next-day rate, 20 AED plus VAT per order. We assume 7 in 10 orders are a single card and pay the 20 AED delivery fee, and 3 in 10 are two cards shipped free. Shipping 1,000 AED per 1,000 cards, about 1 AED a card.

14 / 19

Three years, three scenarios.

Pick a scenario. The assumptions, the chart and the profit tables update together.

Monthly net profitCash balanceStock reorder month

Profit and loss by year

Scenarios at a glance

Net profit after all costs and UAE corporate tax. Each partner takes half.

15 / 19

The target: 10,000 cards a year. The way: make Keep the local brand everyone has seen.

Influencer marketing and user generated content do the heavy lifting. Paid ads amplify what creators and customers already post. Everything in Arabic and English.

Paid social

Meta and TikTok, running the creator and customer clips as ads. Built around the second you pat your pocket and the wallet is gone. Retarget people who searched flights or watched travel videos.

Google

Shopping and search ads on "wallet tracker", "AirTag wallet", "Find My card UAE". Low volume, high intent. ChatGPT already sends us buyers.

Influencers and UGC

UAE travel, tech and lifestyle creators get cards and affiliate codes. Customers who post their Keep moment get a second card free. The card chimes on camera, which makes a good unboxing. This is the main engine.

Corporate gifting

Travel agencies, immigration and visa firms, airlines, banks' premium cards, relocation companies. Bulk at 115 AED, no ad cost.

Marketplaces, phase 2

Amazon.ae and Noon once we have reviews. Airport shops and Virgin Megastore after that.

Brand, not gadget

One look, one voice, Arabic and English, on every post, box and reply. Keep should be the name people say when a friend loses a wallet. Eid, summer and National Day campaigns, 2-pack for couples.

16 / 19

A 50/50 partnership. Same money in, same profit out, different jobs.

Kirolos Edward

  • Operations and quality: supplier, certification, stock
  • Website, store, payments, fulfilment
  • Customer care in Arabic and English
  • Pays 50% of every cost: stock, certification, marketing, fulfilment
+

Marketing partner

  • Paid media strategy and buying
  • Content, creative, and creator programme
  • Brand campaigns and launch
  • Pays 50% of every cost: stock, certification, marketing, fulfilment
260,000AED launch budget, split in half: 130,000 AED from each side
50 / 50of net profit, paid out quarterly after a cash reserve for the next stock run
50 / 50ownership of the Keep brand, trademark, MFi licence, and store

Kirolos decides on price, product and stock. The marketing partner decides on channels, creative and how the ad budget is split. Any spend above 25,000 AED outside the plan needs both.

Why these two people.

Kirolos Edward

Kirolos Edward

Founder. Operations, product and quality.
  • Built his first websites and started learning marketing at 14. Has not stopped since.
  • Worked in three large UAE industries: automotive, real estate and citizenship by investment. All three sell high-ticket products to people who research before they buy.
  • Runs a company in the UAE for three years: trade licence, visas, bank account, government portals. Knows the paperwork that slows a new brand down and how to get through it.
  • Builds and ships. The brand, the store and the payment setup for Keep were finished before this proposal.
  • Ambition: Keep becomes the first thing people in the Gulf buy before a trip.
Mahdi Shafiei

Mahdi Shafiei

Marketing partner. Brand, content and growth.
  • An audience that trusts him. A following built on real content over years, so when he shows a product, people buy it.
  • A name people in the UAE market know. That credibility moves to Keep on day one.
  • Creative that gets watched: concepts, shoots, edits, hooks. Keep needs content that people share, and that is his craft.
  • Inbound marketing and paid ads that bring customers in instead of chasing them. He has run this at scale for other brands.
  • He knows how to make a brand famous in this city. That is the one thing Keep does not have yet.
?

The marketing partner

Brand, content and growth.
  • An audience that already trusts them, built on real content, so a product they show is a product people buy.
  • A name the UAE market knows. That credibility moves to Keep on day one.
  • Creative that gets watched and shared, and paid ads that bring customers in instead of chasing them.
  • Someone who knows how to make a brand famous in this city. That is the one thing Keep does not have yet.
17 / 19

Where the 260,000 AED goes.

ItemAED
Company registration, mainland or free zone trade licence20,000
First production run, 1,000 boxed cards at 30 AED30,000
Shipping, 1,000 AED per run of 1,000 cards1,000
Apple MFi programme licence (USD 1,500)5,500
TDRA type approval and lab testing5,000
Fulfilment setup, first storage, samples5,000
Marketing, first 6 months (20,000 AED per month)120,000
Second and third production runs, funded before revenue covers them60,000
Working capital and contingency13,500
Total260,000

Milestones

  • Month 0 to 2: trade licence, MFi submission, production, packaging, launch creative
  • Month 3: first 1,000 cards land in Dubai, launch
  • Month 5: second run of 1,000 ordered, reviews live, marketplaces listed
  • Month 8: production runs paid from revenue, no new money needed
  • Month 12: selling at a 10,000 cards a year pace, corporate gifting live

What's already paid for

I built the brand, the 3D design, the Shopify store and the payment setup before this proposal. They go into the partnership at no charge.

18 / 19

What could go wrong, and what we do about it.

Acquisition cost runs high

We break even at about 115 AED per customer. We start with creators and organic content, adjust the paid budget every month, and push corporate gifting, which costs no ad money.

Cheap imports undercut us

Unbranded cards sell on Amazon.ae at 60 to 100 AED, most of them uncertified and none of them marketed. We sell certification, next-day delivery, a warranty and a brand. We will not be the cheapest.

Certification delays

The licence costs USD 1,500 but Apple's product approval can take months. We apply on day one. The first run comes from a factory that already holds Find My certification, so we can ship under their licence if ours is late.

A global brand enters the UAE

They would arrive at import prices with no local stock. By then Keep has reviews, retail listings and gifting contracts.

Returns and battery complaints

The card recharges, so there is no dead battery after two years. We reserve 2% of every sale for returns. Quiqup collects returns for 20 AED.

Android customers

We launch for iPhone only. A Google Find Hub version follows once the iPhone card is profitable.

19 / 19

One card first. Then a range.

Next 90 days

  • Sign partnership
  • MFi and TDRA submissions
  • Production run 1
  • Launch creative and creator seeding

Months 4 to 12

  • UAE launch: creators, UGC, paid media
  • Amazon.ae and Noon
  • Corporate gifting deals
  • 2-pack and passport cover bundle

Year 2

  • Saudi Arabia first, then Qatar, Kuwait, Bahrain, Oman
  • Airport and retail distribution
  • Android (Find Hub) version
  • Luggage tag and key tracker line

Year 3

  • Keep as a travel accessories range
  • Airline and bank co-branded cards
  • Licensing or exit conversations
keep

Let's build it together.

The brand, the store and the payments are done. A first run of 1,000 cards and a campaign put Keep in wallets before the summer travel season.

Kirolos Edward+971 56 303 5666kirolosedward1@gmail.comkeepcard.ae